Wella Koleston Permanent Hair Color 77/44 Intense Red Blonde 50ml

Koleston 77/44 (Intense Red Blonde) is a bold and vibrant hair color from the Wella Koleston Permanent Hair Color line. This shade combines a rich, deep blonde with intense red undertones, delivering a fiery, radiant look that stands out with its striking, multi-dimensional color.

Key Features:

✔ Bold, intense red and blonde tones for a fiery, head-turning result
✔ 100% gray coverage for flawless, even color from root to tip
✔ Moisturizing formula enriched with nourishing ingredients to protect and hydrate hair
✔ Fade-resistant technology for long-lasting color that maintains vibrancy
✔ Post-color treatment included to enhance shine and preserve hair health

Koleston 77/44 Intense Red Blonde is ideal for those who want a dramatic, red-infused blonde that exudes confidence, energy, and style.

Application Instructions:

1. Preparation:

   • Wear gloves to protect your hands.

   • Mix the Koleston 77/44 color cream with the provided developer in a 1:1 ratio.

   • Apply to dry, unwashed hair for best results.

2. Application:

   • For full-head application: Apply evenly from roots to ends, ensuring thorough coverage.

   • For root touch-up: Apply to the roots first, leave it for the recommended time, then spread the color to the rest of the hair.

3. Processing Time:

   • Leave on for 30-40 minutes (or follow the instructions on the box).

4. Rinsing & Aftercare:

   • Rinse thoroughly with lukewarm water until the water runs clear.

   • Apply the Koleston Post-Color Treatment (if included) to lock in the color, seal the cuticle, and add shine.